It takes TIME to research an industry, its providers, its end-users, its challenges and its goals. It takes TIME to synthesize that research with information you’ve been given about a company, its legacy, its competition, its business objectives, its brand, and its audience. It takes TALENT and EXPERIENCE to bring it all together and craft compelling, strategically appropriate, and well-optimized copy that stands apart and achieves measurable RESULTS. Successful companies know this and are willing to pay for it. Companies that don’t get the results they deserve.